Overview
Technical Health Optimisation is the diagnostic-and-fix layer beneath everything else. It confirms pages can be crawled (including by AI bots), rendered, indexed and parsed, and that structured data describes them correctly. Fixing technical health first prevents wasted spend on content that engines can never see.
Business problem
Content underperforms for reasons that have nothing to do with content - blocked crawlers, render failures, missing schema, broken indexing.
Decision supported
Decide which technical defects to fix first, and whether technical health is the true bottleneck to visibility before investing in content or authority.
Inputs & outputs
Inputs
- Full-site crawl (status codes, redirects, canonicals, indexability signals)
- Core Web Vitals and rendering diagnostics
- Log-file or crawl-stat evidence of crawler behaviour
- Schema validation and coverage report
Outputs
- Severity-ranked technical fix list tied to affected URLs and traffic
- Indexability and crawlability health verdict
- Estimated visibility exposure blocked by each defect
Decisions this helps answer
KPIs
- Indexation rate
- Crawl errors
- AI crawler access coverage
- Core Web Vitals pass rate
SearchScore insight
Product feature mapping
How this capability maps to SearchScore product features, today and on the roadmap.
Crawl, index and render checks.
Detects GPTBot / PerplexityBot / Google-Extended blocks.
Future improvements
- Automated regression alerting that fires when indexed-URL count diverges from submitted-URL count
- Rendering-parity checks that compare what crawlers see against what users see for JavaScript-heavy pages
- Predictive crawl-budget modelling to pre-empt waste on large or fast-growing sites
Starter prompt
Audit this robots.txt and list which AI crawlers are blocked and the visibility cost of each block.Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.