The question
When you serve multiple areas and are weighing dedicated location pages against a single service page.
You operate across several towns or regions and are deciding whether to create a page per location.
Why it matters
Spinning up templated near-duplicate location pages for areas you cannot genuinely serve creates doorway-page risk, while skipping location pages where you have real presence forfeits high-intent local search.
How to decide
IfIf you have a genuine physical presence or distinct service in each location
ThenYes - build unique location pages with local proof, reviews and details.
IfIf local queries with your service plus a place name show real demand
ThenYes - capture that intent with substantive, differentiated pages.
IfIf pages would be templated duplicates with only the town name swapped
ThenNo - thin doorway pages risk penalties and rarely rank.
IfIf you serve areas remotely with no local differentiation
ThenNo - a single strong service page plus GBP is stronger than empty geo pages.