The question
When two overlapping pages should be consolidated into one stronger asset.
Two or more pages target similar intent and you are deciding whether to consolidate.
Why it matters
Overlapping pages split authority and cannibalise each other, but merging the wrong pages loses coverage.
How to decide
IfThey target the same intent and compete for the same query
ThenYes - merge into the stronger URL and redirect the rest.
IfThey cover distinct sub-intents
ThenNo - differentiate them and interlink instead.
IfOne has authority the other lacks
ThenYes - consolidate into the authoritative URL.