What you are seeing
Internal links point to missing or redirected pages.
Broken and chained internal links waste authority, harm crawling and degrade user and crawler experience.
Severity & business impact
Medium severity
Broken internal links waste crawl budget, frustrate users and strand link equity, harming both experience and ranking potential.
Symptoms
- 404s from internal links
- Redirect chains
- Lost link equity
Likely causes
- Deleted or moved pages
- Migrations
- Unmaintained links
Recommended first actions
- Crawl the site to list all internal 404 and error responses
- Update or redirect the broken links to valid destinations
- Fix the source templates or content causing recurring breakage
Recommended response
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.