Overview
Checks how well your site captures and converts buying-stage search demand.
What this audit checks
Determines whether high-intent commercial queries are covered by pages designed to convert, closing the gap between ranking for a buying query and earning the sale.
Intent coverage
- Map commercial and transactional queries against dedicated landing pages
- Identify buying-stage queries served only by informational content
- Confirm comparison, alternative and pricing intents each have a page
- Flag high-value commercial queries with no ranking presence
Page effectiveness
- Check commercial pages lead with a clear value proposition and offer
- Confirm proof elements (reviews, case studies, guarantees) are present
- Assess whether the call to action is prominent and unambiguous
Conversion path
- Review pages ranking well but converting poorly for friction
- Confirm the next step is obvious on every commercial page
- Check form length, trust signals and mobile checkout experience
Competitive positioning
- Compare your commercial pages against the top-ranking alternatives
- Identify differentiators competitors state and you omit
- Confirm pricing or value framing is competitive and clear
How to score it
What good looks like
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.