What you are seeing
Visibility skews informational and misses buying-stage queries.
Traffic grows but pipeline does not, because the site is absent when prospects ask provider-selection questions.
Severity & business impact
High severity
Gaps in commercial-intent content mean buyers researching purchases never find you, handing high-value bottom-of-funnel demand to competitors.
Symptoms
- High informational traffic, low conversion
- Absent from comparison queries
- Money pages under-visible
Likely causes
- Content strategy targets volume
- No commercial-intent scoring
- Weak money pages
Recommended first actions
- Audit coverage of comparison, pricing, alternatives and best-of queries
- Build the missing commercial pages targeting those intents
- Add clear calls to action and conversion paths to each
Recommended response
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.