The question
When to shift effort toward buying-stage queries and money pages.
Traffic is fine but revenue lags, and you are deciding whether to prioritise commercial intent.
Why it matters
Investing in informational content when the revenue gap is commercial coverage wastes effort.
How to decide
IfYou are absent from comparison and provider-selection queries
ThenYes - build commercial-intent coverage and money pages.
IfMoney pages exist but under-convert
ThenYes - improve conversion and trust at the decision point.
IfCommercial coverage is already strong
ThenNo - invest in top-of-funnel or authority.