Experiment: citable evidence block for AI answer inclusion

Overview

Test whether adding clearly-sourced, quotable evidence increases how often AI assistants cite the page.

Hypothesis

Method

Select pages targeting prompts where the brand should appear and add a citable evidence block using Citation Engineering and the Evidence Ladder. Baseline current AI answer presence with the AI Answer Monitoring Framework, then re-run the same prompts after the change. Compare citation frequency before and after.

Duration & success metric

Duration

4 weeks

Success metric

The share of monitored prompts that cite or mention the treated pages increases versus baseline.

Effort

Medium