What you are seeing
AI engines answer category questions without mentioning you.
When buyers ask AI engines for recommendations in your category, the brand is absent from the answer.
Severity & business impact
High severity
When AI assistants omit your brand from their recommendations you lose visibility at the exact moment of purchase consideration to rivals they do name.
Symptoms
- Absent from 'best {category}' answers
- Competitors named, you are not
- Mentioned only when named directly
Likely causes
- Not citable (no answer-first, liftable claims)
- Weak entity recognition
- Blocked AI crawlers
- Thin corroboration
Recommended first actions
- Run the brand and category prompts across the major AI engines to confirm the gap
- Audit third-party sources the models cite to see which competitors they surface
- Strengthen authoritative, comparison-ready content and structured entity signals
Recommended response
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.