Redirect Issues

What you are seeing

Redirect chains, loops or wrong-type redirects harm crawling and equity.

Poorly implemented redirects lose link equity, waste crawl budget and can strand pages.

Severity & business impact

Medium severity

Redirect chains, loops and errors leak link equity and slow the site, quietly suppressing rankings and frustrating users.

Symptoms

• Redirect chains and loops
• Temporary redirects meant to be permanent
• Redirected pages still linked internally

Likely causes

• Migrations
• Ad hoc redirect additions
• No redirect audit

Recommended first actions

1. Crawl the site to map redirect chains, loops and 302s that should be 301s
2. Flatten chains so each old URL points directly to the final destination
3. Fix or remove redirects that resolve to error pages

Recommended response