Overview
Measures how often and how favourably AI assistants surface your brand.
What this audit checks
Determines your presence across AI answer engines for decision-stage questions, capturing citation rate, sentiment, positioning and share of voice against competitors.
Presence and citation
- Test decision-stage questions across the major AI assistants
- Record whether your brand is mentioned and whether it is cited with a link
- Measure citation rate across the tracked question set
- Identify high-value questions where the brand is entirely absent
Quality of mention
- Assess the sentiment of each mention (favourable, neutral, negative)
- Check the position and prominence of the brand within the answer
- Confirm the facts AI states about the brand are accurate
Competitive share
- Record which competitors are recommended for the same questions
- Calculate your share of voice against the competitive set
- Identify questions competitors own that you should contest
Source attribution
- Identify which pages or third-party sources AI cites for your topics
- Check whether AI cites your owned content or someone else's
- Flag outdated or incorrect sources being cited about your brand
How to score it
What good looks like
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.