What you are seeing
Important pages are missing from the index.
Valuable pages cannot rank or be cited because engines have not indexed them.
Severity & business impact
Critical severity
Pages that are not indexed are invisible in search, so any traffic, leads and revenue they were built to earn are lost entirely.
Symptoms
- Pages absent from coverage reports
- 'Discovered - not indexed' states
- New pages never appear
Likely causes
- Crawl barriers
- Noindex or canonical misconfiguration
- Thin or duplicate content
- Poor internal linking
Recommended first actions
- Review the Pages report in Search Console for excluded and error states
- Test key URLs with the URL Inspection tool and request indexing
- Verify robots.txt, noindex tags and canonicals are not blocking the pages
Recommended response
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.