SOPs | SearchScore

❖SOP 85 Monthly Technical-Health Check (SOP) A monthly sweep that confirms the site remains crawlable, indexable and technically sound before opportunities are pursued. Technical SEO

❖SOP 82 Content-Refresh Cycle (SOP) A recurring cycle that identifies decaying pages and restores their relevance, accuracy and ranking strength. Content Optimisation

❖SOP 84 New-Page Publishing (SOP) A pre-flight checklist that ensures every new page is indexable, well-structured and internally connected before it goes live. Content Optimisation

❖SOP 83 Query-Gap Review (SOP) A recurring review that surfaces valuable queries the site is missing or under-serving and turns them into a prioritised action list. Search Foundations

❖SOP 78 AI-Visibility Monitoring Cadence (SOP) A regular cadence for tracking whether AI assistants cite and recommend your brand across priority prompts. AI Visibility

❖SOP 82 Internal-Link Maintenance (SOP) A routine that keeps the internal link graph healthy, distributes authority and eliminates orphaned pages. Technical SEO

❖SOP 80 Review-Generation Process (SOP) A repeatable process for earning genuine customer reviews that strengthen trust, local visibility and E-E-A-T signals. Authority & Trust

❖SOP 84 Reporting Cadence (SOP) A structured monthly reporting rhythm that ties visibility metrics to actions, outcomes and the next priorities. Measurement & Intelligence

❖SOP 80 Decay-Response Runbook (SOP) A rapid-response runbook for diagnosing and reversing a sudden or sustained drop in rankings, traffic or citations. Measurement & Intelligence

❖SOP 76 AI-Crawler Access Review (SOP) A periodic review of how AI crawlers are permitted to access the site, balancing visibility against control. GEO & AI Search