AI-Visibility Monitoring Cadence (SOP)

Purpose

AI answer engines increasingly shape discovery yet report no analytics, so visibility must be actively monitored. This SOP establishes a disciplined rhythm to detect citation gains, losses and competitor movement.

When & who

Trigger

Fortnightly monitoring run, or after a major content or PR push.

Frequency

Fortnightly

Roles

SEO lead, GEO specialist

Procedure

1. 1
   Run the prompt set

   Query your standing set of decision-stage prompts across the target engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews.

2. 2
   Record citations and sentiment

   Log whether the brand is mentioned, cited with a link, its position, and the sentiment or framing of each answer.

3. 3
   Compute the visibility score

   Calculate the AI Visibility Score across the prompt set and compare it with the previous run's baseline.

4. 4
   Track competitors

   Note which competitors are cited in your place and which sources the engines pull from.

5. 5
   Diagnose gains and losses

   For any drop, identify whether the cited source changed, content decayed or a competitor gained ground.

6. 6
   Raise actions

   Convert findings into citation-engineering or content tasks and route them into the backlog.

7. 7
   Update the dashboard

   Refresh the visibility dashboard and note the trend for the reporting cycle.

Tools

• SearchScore Tracker
• ChatGPT
• Perplexity
• Google AI Overviews