The question
When to invest specifically in being cited by AI answer engines.
You are deciding whether to prioritise GEO / AI-visibility work now.
Why it matters
AI visibility work competes with classic SEO for resources; it is not always the right next investment.
How to decide
IfBuyers in your category increasingly ask AI engines
ThenYes - citation engineering and entity authority now matter directly.
IfYou rank in search but are absent from AI answers
ThenYes - the gap is specifically citability and authority.
IfPages are not even indexable or crawlable
ThenNo - fix technical foundations first.